Uncovering deeper
insights, bringing
visions to life through
partnership
LUPINA is a comprehensive business partner specializing in corporate web marketing, branding, business development, DX support, and global expansion of Halal Kobe Beef. We deliver authentic products to markets worldwide through proven processes and strategic design.
Mission
To discover unrealized value and bring it to life—together.
Vision
A world where authentic encounters spark indescribable emotions.
Values
Services
Comprehensive solutions across five specialized domains to drive corporate growth
Web Marketing Support
End-to-end web marketing solutions from research and strategy to production, operations, and performance measurement.
- Market Research & Analysis
- Digital Strategy Design
- Website Development & Operations
Branding Support
Complete brand development from MVV/CI and messaging to visual identity and touchpoint design.
- MVV & CI Development
- Brand Messaging
- Visual Identity
Business Development Support
Support for new business launches from hypothesis development to validation design, PoC, and launch.
- Hypothesis Development
- Validation Design
- PoC Implementation
DX & AI Support
Digital transformation through AI utilization for business efficiency, requirements definition, and system implementation.
- AI Implementation & Utilization
- Business Process Design
- System Implementation
Global Expansion Support
Complete overseas expansion support from market selection and regulations/certifications to sales channel development and local operations.
- Market Selection
- Regulation & Certification
- Sales Channel Development
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Halal Kobe Beef
We deliver high-quality Halal-certified Kobe beef worldwide, in partnership with Sanda Meat Center. A special initiative to authentically expand the "King of Beef" globally.
Client Companies
About Lupina
Creating value that fits society and markets with insight and speed
CEO Message
CEO Ken Kunii
Lupina Inc. was founded with the desire to "deliver more inspiration." The inspiration we pursue is not mere satisfaction, but moments that exceed expectations and move hearts. Such moments have the power to move people across cultures and borders. In the fields of marketing, branding, and trading, we have honed our intelligence and aesthetic sense to move people, creating unique experiential value. We will continue to deliver to the world those "moments that touch the heartstrings" that lie beyond meticulous strategy.
Ken Kunii
CEO
Career
2008 Recruit Co., Ltd.
2010 E-Seikatsu Co., Ltd.
2014 Speee, Inc.
2021 Founded FreeStyle Inc. (Current)
2025 PeopleX Inc.
2025 Founded Machiplay Inc. (Current)
2025 Founded Lupina Inc.
Shogo Suzuki
COO
Career
2010 Digital Plus Co., Ltd.
2013 Recruit Co., Ltd.
2017 Hoei Construction Co., Ltd.
2021 Logos Holdings Co., Ltd.
2023 Zenken Corporation
2026 Lupina Inc.
Company Overview
Company Name
Lupina Inc.
Established
July 1, 2025
Location
4-31-16 Kasugacho, Nerima-ku, Tokyo, Japan
CEO
Ken Kunii
Fiscal Year End
June 30
Website
https://lupina.jp
Contact
info@lupina.jp
Business Areas
Marketing Strategy & Promotion Support
Comprehensive support from strategic planning to execution for sales promotion and customer acquisition based on market research and data analysis. We also provide PR and branding support utilizing SNS and web advertising.
Advertising Content Planning, Production & Operation
Collaborative support from appeal axis design based on target insights to creative production, operation, and improvement.
Sales Outsourcing & Sales Organization Development
From inside sales and outbound sales outsourcing to sales strategy, tool implementation, and business design support.
Human Development & Management Support
Training and management support for sales capability enhancement, and support for rapid workforce development through systematic approaches.
AI & Generative AI Implementation & Utilization Support
AI tool implementation support for business efficiency and DX promotion, and consulting services for generative AI utilization.
Cross-border × Food Business Development & Export Support
Expanding authentic Japanese food ingredients, including Halal-certified high-quality Kobe beef, to overseas markets in Southeast Asia, Middle East, and Europe. Comprehensive support from product selection, branding, local market research, distribution design, to partner development.
Email Inquiry
Please feel free to contact us for project consultations, quote requests, or any other inquiries.
Office Location
Head Office
〒169-0072
4-31-16 Kasugacho, Nerima-ku,
Tokyo, Japan
© Lupina Inc. 2025–2026. All rights reserved.