Lupina creates original songs and theme music based on the worldview of companies,
stores, products, and events.
From company-wide meetings and product promotions to store branding,
we transform “the value you want to convey” into a musical experience and deliver it.
A company’s philosophy, the passion behind its services, the appeal of its products, and the atmosphere of its store.
We design values that cannot be fully conveyed through words alone as music,
turning them into memorable experiences.
From theme songs for company-wide meetings and original songs for product promotions,
to music that expresses the worldview of restaurants, bars, and other stores,
we provide end-to-end support from planning to production, tailored to each purpose and scene.
What Lupina values is properly delivering wonderful services, people, products,
and the passion behind them
to the people who truly need them.
No matter how good something is, it will not be chosen unless it is communicated.
A melody heard once, lyrics that stay in the heart, and sounds that change the atmosphere of a place
can touch emotions that words and design alone cannot reach.
From the perspective of marketing and branding,
Lupina creates “music designed to deliver.”
We create original theme music based on corporate philosophy, event themes, management messages, and the feelings you want to deliver to employees. From opening videos and award ceremonies to closing scenes, we design musical experiences that enhance unity and energy throughout the entire event.
We create original promotional music based on the appeal of your products or services, the emotions you want to deliver to your target audience, and your brand worldview. We design music that can be used across a wide range of touchpoints, including advertising videos, social media shorts, websites, campaigns, and exhibitions.
We create original music unique to each store, based on its atmosphere, customer base, concept, and the owner’s vision. Through music, we support store experiences that remain in customers’ memories and brand building that people want to share on social media.
We produced an original theme song for a company-wide meeting scheduled for July 2026. Based on the event concept and the message to be delivered internally, the song was created to strengthen unity and ownership among employees.
We created original music based on the Showa-retro, adult-hideaway atmosphere, personality, and worldview of Koshu Jidori Kappo “Ohajiki Shinjuku.” The music was provided for use in store branding and social media communication.
We created original music that expresses the atmosphere of the bar and its nighttime worldview, supporting a memorable store experience through music.
Based on the store concept, we produced original music designed to enhance the in-store experience and strengthen the brand image.
Based on the store concept, we created original music to enhance the customer experience and strengthen the brand image.
We produce and distribute music under multiple artist names.
By leveraging our experience across various genres and worldviews, we propose musical expressions tailored to companies, stores, and brands.
J-POP / SINGER-SONGWRITER
ROCK / BAND SOUND
POP
ALTERNATIVE
IDOL POP
BAND / J-POP
We clarify the purpose, target audience, usage scenes, and emotions you want to deliver for your company, store, product, or event.
We organize the direction, genre, lyrical theme, usage scenes, and worldview of the music.
We produce the music, including lyrics, melody, arrangement, and vocal image.
We make adjustments as needed to match the intended use and image.
In addition to delivering the audio files, we also propose ways to use the music in videos, SNS,
websites, events, and more.
The passion behind your company, the appeal of your products, and the atmosphere of your store.
We turn values that have not yet fully become words into music.
Feel free to contact us about original music production for company-wide meetings, product promotions, store branding, and more.
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